{
    "type": "text",
    "name": "title",
    "label": "Title",
    "placeholder": "Enter a title...", // optional
    "default": "Buy Now", // optional
    "required": true, // optional
    "help": "help text shown in tooltip to creator while editing", // optional
    "dependencies": [
      {
          "field": "dependent_field",
          "value": "dependent_value" //optional
      }
    ] // optional
  }

  {
    "settings": {
      "title": "My Amazing Email Campaign"
      // ...additional plugin settings
    }
    // ...plugin-specific additional data
  }