Behaves as an upsert. If a subscriber with the provided email address does not exist, it creates one with the specified first name and state. If a subscriber with the provided email address already exists, it updates the first name.
If you include a custom field key that does not exist on your account, the request returns an error. Use List custom fields to retrieve existing keys, or Create a custom field to add new fields before setting them for subscribers.
NOTE: Updating the subscriber state with this endpoint is not supported at this time. NOTE: We support creating/updating a maximum of 140 custom fields at a time.
Custom field values keyed by the custom field's key (e.g. last_name, not Last Name). Unknown keys are ignored and reported in the response warnings array.
Show child attributes
Response
Returns a 200 and updates the subscriber first name when a subscriber with provided email already exists
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stats","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/account/growth_stats","href":"/api-reference/accounts/get-growth-stats"}]},{"group":"Apps","pages":[{"title":"List apps","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/apps","href":"/api-reference/apps/list-apps"},{"title":"Get an app","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/apps/{id}","href":"/api-reference/apps/get-an-app"}]},{"group":"Broadcasts","pages":[{"title":"List broadcasts","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/broadcasts","href":"/api-reference/broadcasts/list-broadcasts"},{"title":"Create a broadcast","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/broadcasts","href":"/api-reference/broadcasts/create-a-broadcast"},{"title":"Get stats for a list of broadcasts","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/broadcasts/stats","href":"/api-reference/broadcasts/get-stats-for-a-list-of-broadcasts"},{"title":"Get link clicks for a broadcast","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/broadcasts/{broadcast_id}/clicks","href":"/api-reference/broadcasts/get-link-clicks-for-a-broadcast"},{"title":"Get stats for a broadcast","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/broadcasts/{broadcast_id}/stats","href":"/api-reference/broadcasts/get-stats-for-a-broadcast"},{"title":"Get a broadcast","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/broadcasts/{id}","href":"/api-reference/broadcasts/get-a-broadcast"},{"title":"Update a broadcast","deprecated":null,"version":null,"openapi":"/api-reference/v4.json put /v4/broadcasts/{id}","href":"/api-reference/broadcasts/update-a-broadcast"},{"title":"Delete a broadcast","deprecated":null,"version":null,"openapi":"/api-reference/v4.json delete /v4/broadcasts/{id}","href":"/api-reference/broadcasts/delete-a-broadcast"}]},{"group":"Custom Fields","pages":[{"title":"Bulk create custom fields","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/bulk/custom_fields","href":"/api-reference/custom-fields/bulk-create-custom-fields"},{"title":"Bulk update subscriber custom field values","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/bulk/custom_fields/subscribers","href":"/api-reference/custom-fields/bulk-update-subscriber-custom-field-values"},{"title":"List custom fields","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/custom_fields","href":"/api-reference/custom-fields/list-custom-fields"},{"title":"Create a custom field","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/custom_fields","href":"/api-reference/custom-fields/create-a-custom-field"},{"title":"Update a custom 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email","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/sequences/{sequence_id}/emails","href":"/api-reference/sequence-emails/create-a-sequence-email"},{"title":"Get a sequence email","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/sequences/{sequence_id}/emails/{id}","href":"/api-reference/sequence-emails/get-a-sequence-email"},{"title":"Update a sequence email","deprecated":null,"version":null,"openapi":"/api-reference/v4.json put /v4/sequences/{sequence_id}/emails/{id}","href":"/api-reference/sequence-emails/update-a-sequence-email"},{"title":"Delete a sequence email","deprecated":null,"version":null,"openapi":"/api-reference/v4.json delete /v4/sequences/{sequence_id}/emails/{id}","href":"/api-reference/sequence-emails/delete-a-sequence-email"}]},{"group":"Sequences","pages":[{"title":"List sequences","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/sequences","href":"/api-reference/sequences/list-sequences"},{"title":"Create a sequence","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/sequences","href":"/api-reference/sequences/create-a-sequence"},{"title":"Get a sequence","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/sequences/{id}","href":"/api-reference/sequences/get-a-sequence"},{"title":"Update a sequence","deprecated":null,"version":null,"openapi":"/api-reference/v4.json put /v4/sequences/{id}","href":"/api-reference/sequences/update-a-sequence"},{"title":"Delete a sequence","deprecated":null,"version":null,"openapi":"/api-reference/v4.json delete /v4/sequences/{id}","href":"/api-reference/sequences/delete-a-sequence"},{"title":"List subscribers for a sequence","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/sequences/{sequence_id}/subscribers","href":"/api-reference/sequences/list-subscribers-for-a-sequence"},{"title":"Add subscriber to sequence by email address","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/sequences/{sequence_id}/subscribers","href":"/api-reference/sequences/add-subscriber-to-sequence-by-email-address"},{"title":"Add subscriber to sequence","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/sequences/{sequence_id}/subscribers/{id}","href":"/api-reference/sequences/add-subscriber-to-sequence"}]},{"group":"Snippets","pages":[{"title":"List snippets","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/snippets","href":"/api-reference/snippets/list-snippets"},{"title":"Create a snippet","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/snippets","href":"/api-reference/snippets/create-a-snippet"},{"title":"Get a snippet","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/snippets/{id}","href":"/api-reference/snippets/get-a-snippet"},{"title":"Update a snippet","deprecated":null,"version":null,"openapi":"/api-reference/v4.json put /v4/snippets/{id}","href":"/api-reference/snippets/update-a-snippet"}]},{"group":"Subscribers","pages":[{"title":"Bulk create subscribers","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/bulk/subscribers","href":"/api-reference/subscribers/bulk-create-subscribers"},{"title":"List subscribers","description":"Returns a cursor-paginated list of subscribers in the account. By default only `active` subscribers are returned — use `status` (`active`, `inactive`, `bounced`, `complained`, `cancelled`, or `all`) to widen the search. Look a subscriber up by exact `email_address`, filter by `created_after`/`created_before` and `updated_after`/`updated_before`, and order with `sort_field` (`id`, `created_at`, `updated_at`, `cancelled_at`, or an `engagement__\u003cmetric>`) and `sort_order`.\n\nUse `include` (comma-separated: `attribution`, `tags`, `location`, `canceled_at`) to embed extra fields on each subscriber — including `canceled_at` without `status=cancelled` returns a `422`. Set `slim=true` to omit the `fields` object (custom field values) for a faster, smaller response.\n\nOrdering by an engagement metric (opens, clicks, sends over the trailing 90 days) is supported here via `sort_field=engagement__\u003cmetric>`, but cannot be combined with an `email_address` filter. To *filter* subscribers by engagement, use [Filter subscribers by engagement](/api-reference/subscribers/filter-subscribers-by-engagement-sign-up-date-state-and-tags) instead.\n\nResults are eventually consistent and may briefly lag very recent changes — see [Eventual consistency](/api-reference/eventual-consistency).","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/subscribers","href":"/api-reference/subscribers/list-subscribers"},{"title":"Create a subscriber","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/subscribers","href":"/api-reference/subscribers/create-a-subscriber"},{"title":"Filter subscribers by engagement, sign-up date, state, and tags","description":"Searches your subscriber list with compound conditions: email engagement (opens, clicks, sends, deliveries — with count thresholds and date ranges), sign-up date, subscriber state, and tags. Every condition in the `all` array must match (AND logic).\n\nUse `counting_mode` to control how engagement thresholds are tallied — `raw` (default) counts every event, `unique_email` counts distinct emails — and the `include` array to embed extra fields (tags, stats, custom fields, location, attribution, canceled_at) on each returned subscriber.\n\n**Data retention:** Email stats (opens, clicks, sends, bounces, and unsubscribes) are available via the API for the last 5 years — engagement-condition `after`/`before` dates and `stats` include ranges are limited to the last 3 years instead, and anything further back returns a `400` error naming the earliest allowed date. See [Email data retention](/api-reference/email-data-retention) for the full policy.","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/subscribers/filter","href":"/api-reference/subscribers/filter-subscribers-by-engagement-sign-up-date-state-and-tags"},{"title":"Get a subscriber","deprecated":null,"version":null,"openapi":"/api-reference/v4.json get /v4/subscribers/{id}","href":"/api-reference/subscribers/get-a-subscriber"},{"title":"Update a subscriber","deprecated":null,"version":null,"openapi":"/api-reference/v4.json put /v4/subscribers/{id}","href":"/api-reference/subscribers/update-a-subscriber"},{"title":"Unsubscribe subscriber","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post /v4/subscribers/{id}/unsubscribe","href":"/api-reference/subscribers/unsubscribe-subscriber"},{"title":"Pin a subscriber's location","deprecated":null,"version":null,"openapi":"/api-reference/v4.json post 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